New Parents Guide to Diapers Online
Like many upwardly mobile young newlyweds, Allie and Will put-off having a child until they were secure in their careers. Will, a landscape architect and contractor, has built his sterling reputation on his innovative solutions to environmental problems. Clients seek his exceptional expertise in water-saving designs and earth-friendly construction. Allie, the 6 and 11 p.m. weatherperson on Channel 7, routinely reports environmental disasters and the consequences of climate change. Now ready to have a child, both Will and Allie want to do everything in their power to save the planet for their baby and “for the next seven generations,” as Native Americans reason and act. Determined to learn all about “green” baby products, they search, first, for diapers online.
Thriving “parent communities” discuss diapers online.
Beginning their search, Will and Allie felt shocked and awed. Search engines list more than 75 million online parenting groups; about two-thirds of internet parent communities focus exclusively on infants, and some deal exclusively with special needs and complications. You find well-informed discussion, debate, and commentary on every conceivable baby-related topic with just a few keystrokes and mouse-clicks. Not surprisingly, every online parent community devotes a great deal of time, energy, and gigabytes to environmental issues and their consequences for the next generation. And, of course, diapers head the list of urgent environmental concerns. At the biggest and best parenting communities, some of them hosted by “green” diaper vendors, you learn facts and arguments; discussions from every faction and splinter group in The Great Diaper Debate. Of course, you find links to the best-selling organics—Seventh Generation, Tushies, and gBaby; you also find links to merchants who carry the most exotic, esoteric organic cloth and disposable diapers—some made only from organically farmed hardwoods grown on family owned plantations in Denmark. Understanding that they address an audience of their peers, contributors in online parent discussions speak candidly, drawing liberally from their fear, frustration, heartbreak, and struggle. Their discussions usually have happy resolutions.
Develop product knowledge by reading about diapers online.
Continuing their search, Will and Allie grew accustomed to feeling overwhelmed. The staggering variety of diapers online frequently overwhelms newcomers and novices. Each individual brand of diaper comes in at least half-a-dozen materials, each of which comes in seven sizes and three different-sized packages, adding-up to more than 130 options for each brand in each niche. A major manufacturer like Kimberly-Clark, makers of Huggies and ten other worldwide brands, easily may list 500 varieties.. By the time your baby arrives, however, you will have mastered the tell-tale signs: If a label or product description indicates the presence of chlorine, BHT, or volatile organic compounds in a nappie, you know—absolutely, undeniably, if you are a chlorine free user only, those nappies never will appear on your precious baby’s delicate derriere. You learn which brands are trustworthy, loyal, helpful, friendly, and all the Scout Laws; and you learn which brands seem shifty, sinister, and villainous. You have nine months to study and prepare—like the Bar Exam or CPA test, but a lot more important.
Not surprisingly, Allie fell in love with “pocket” diapers, the two part system made-up of a washable, breathable outer wrapper and an organic liner. When she first saw an allusion to “pockets” and another to AIO’s (all in one), she struggled to decode the strange mystery language. Online parenting sites gave her keys to the mysteries, taking her step-by-step up and over the learning curve until she became diaper-acronym literate and diaper-jargon fluent. Of course, Allie ordered all of her favorite fashion-forward pocket diapers online. By the time contractions came ten minutes apart and lasted for nearly a minute, Will and Allie had all their newborn nappies ready for action.
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